BEGIN:VCALENDAR PRODID:-//hacksw/handcal//NONSGML v1.0//EN BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20180116T180000 DTEND;TZID=America/Los_Angeles:20180116T200000 LOCATION:Sandbox Suites, 404 Bryant St., San Francisco, CA, SUMMARY:The Neuroscience of Being Memorable DESCRIPTION:One of the biggest problems with business content is that customers forget 90% of what you share after 2 days. And the typical goal for creating a message and sharing it with a customer is to influence their behavior in some way. But how can they act on y METHOD:PUBLISH END:VEVENT END:VCALENDAR